Zoom

Design Brief

Zoom is a video-conferencing program that allows users to virtually connect “face to face” with one another over video or chat. As Covid-19 still looms heavily, it continues to affect numerous people everywhere, including those in the workplace adapting to a work from home lifestyle. We wanted to investigate what remote workers needed from a video conferencing platform that would help meet their needs to adapt to this new “normal”.

Time

Role

2 Weeks

UX Researcher
UX Designer
UX Strategist

Tools

Team

Figma
Whimsical
Invision
Final Cut Pro

Claudine Limtingco
Lorenn Sayers

Surveys

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Survey 1

60 people were surveyed
85% use Zoom
83% didn't choose which platform they use

20 people were surveyed
40% use zoom for work
60% tend to be an attendee
15% suggested in-game options

Survey 2

Interviews

Affinity Mapping

6 video conferencing users were interviewed. We created an affinity map using all of the responses from the interviews to help us find patterns and trends regarding the users’ motivations/behaviors, pain points, as well as Likes and Needs.

5/6 use zoom for work
4/6 had to transition to WFH because of COVID
6/6 mentioned the importance of a personal/ intimate connection
Consensus that zoom has been really helpful during WFH but the feeling of intimacy is often lost when using video conferencing.

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Because of this, we decided to focus on improving work-place human connection and intimacy.

Interviews

Personas

Project Manager Rachel

Rachel is a project manager at a medium sized company, working from home due to the pandemic.

Beliefs:

Worried that her team is not as engaged at work since a lot of the social aspects of work seemed to fade away with the shift to working from home.

Behaviors:

She uses zoom as her primary method for communicating with her team and other colleagues.

Needs:

Needs to improve team engagement and morale at work in order to improve her team's mental health and productivity.

UX Designer Bob

Bob works on Rachel’s team as a UX Designer.

Beliefs:

he likes his job and thinks his team members are great, he feels emotionally disconnected from them and wishes he had a stronger community-feel at work

Behaviors:

Uses Zoom at work to check in with his team and colleagues in different departments to ensure he is aligned with the scope of his UX deliverables.

Needs:

Needs a deeper connection with his team members to feel more motivated and excited about work.

Problem Space

Due to the nature of work from home, Rachel and Bob are both feeling disconnected from their team members. They are looking to feel more connected to their team and hope to improve the social aspects of working from home.

Areas for Improvement

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lack of fun and social engagement within the zoom platform

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On mobile, the chat page covers the entire screen

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On desktop, no option to send emojis over chat

Solution

We believe that implementing a game feature into Zoom will help enhance the social interactions of its users as well as increase team-engagement, morale and personal-connection for users at work.

Competitive Analysis

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This will make Zoom stand out from the competition since it's main competitors do not offer a game feature

Competitive Analysis

Initial Sketches & Wireframes

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Using the Design Studio Method, we each sketched ideas of what a game feature could look like in Zoom. We then came together and to critique each other's ideas.

We would then sketch again...